Partner acceleration in the Americas for Small and Medium Enterprise | PBRK438

About this video

Discover how Microsoft’s Americas leadership is empowering partners to drive transformation with Small and Medium Enterprise. ​Learn how to align with FY26 priorities. This session will spotlight key initiatives, partner recognition, and actionable next steps to deepen engagement and fuel growth.

To learn more, please check out these resources: * https://aka.ms/PartnerTraining * https://aka.ms/designations * https://aka.ms/pmc * https://aka.ms/incentivesguide * https://aka.ms/SellWithMicrosoft

𝗦𝗽𝗲𝗮𝗸𝗲𝗿𝘀: * Alistair Butler * Federico Charosky * Harpreet Girn * Jose Gomez Cueto * Brian Matthews * Sanju Nair * Pablo Rodriguez Leis * Erwin Visser

𝗦𝗲𝘀𝘀𝗶𝗼𝗻 𝗜𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻: This is one of many sessions from the Microsoft Ignite 2025 event. View even more sessions on-demand and learn about Microsoft Ignite at https://ignite.microsoft.com

PBRK438 | English (US)

Breakout | Foundational (100)

#MSIgnite, #MicrosoftAICloudPartnerProgram

Chapters: 0:00 - Session Opening and Welcome 00:05:14 - SME Opportunity in the Americas and Market Potential 00:14:13 - Introduction of 'Our Promises' – Microsoft’s people-first agenda focusing on partner collaboration and culture. 00:17:20 - Removal of access gates from enablement content – introduction of the open Scaling Hub for learning and skill development. 00:19:51 - Organizational agility and focus through SMEC structure; faster decision-making supporting SMB growth with Copilot and security offerings. 00:30:45 - Excitement about Recent Microsoft Innovations like Agent 365 and Fabric 00:33:35 - Discussion on Best Practices for Partner Collaboration and Territory Planning 00:36:41 - Discussion on co-creation and technology transition 00:39:01 - Introduction of security as a key business priority